Our Leadership

  • JOSE LUIS PRADO
  • CHAIRMAN AND CHIEF EXECUTIVE OFFICER
  • JESUS VELAZQUEZ
  • US PRESIDENT
  • MICHELLE SUHRIE
  • SENIOR VICE PRESIDENT MARKETING AND CONSUMER INSIGHTS
  • MILANGELA DIAZ
  • CORPORATE VICE PRESIDENT, RESEARCH & DEVELOPMENT
  • CARLOS CABALLERO
  • VICE PRESIDENT, INNOVATION
  • WADE BATTEN
  • SENIOR VICE PRESIDENT GROWTH CHANNELS
  • OTTO NUDDING
  • VICE PRESIDENT PRIVATE LABEL AND HISPANIC CHANNEL
  • ARTURO AMEZCUA
  • BU VICE PRESIDENT CO-MANUFACTURING
  • DAN ROBIN
  • CHIEF SUPPLY CHAIN OFFICER
  • TERESA ALTMAN
  • CHIEF HUMAN RESOURCES OFFICER
  • CARLOS SANCHEZ
  • MEXICO-LATIN AMERICA PRESIDENT
  • ARTURO ALEJANDRI
  • CHIEF FINANCIAL OFFICER
  • CARLOS PEREZ
  • VICE PRESIDENT, FINANCIAL PLANNING & ANALYSIS
Name Title Industry Experience Joined Us Prior Experience
Luis Ruben Gutierrez LUIS RUBEN GUTIERREZ Senior Operations and Supply Chain Advisor +40 2024 Frito Lay Gamesa Nabisco
Ed Lorenz ED LORENZ US Senior Operations and Supply Chain Director Advisor +30 2022 Frito Lay Palmex Evans Quaker Beech Nut
Carmela Rivero CARMELA RIVERO PALMEX R&D Director (FLNA Global R&D Platforms) +45 2022 Frito Lay Palmex Sonrics CPC International CPC International Hershey
Roberto Pineda ROBERTO PINEDA R&D / Innovation (PEP Global Baking) +40 2022 Frito Lay Palmex Evans Quaker Gamesa
Xavier Gonzalez XAVIER GONZALEZ Innovation, Quality & Operations (MX LATAM Frito Lay R&D) +40 2022 Frito Lay Evans Gamesa Guma

About Us

Who We Are

History

Impact

Leadership Team

Contact Us

Our Brands

Consumer Brands

Mac’s

4505 Meats

Turkey Creek

Chicas

Cazo de Oro

Las Ricas

B2B

Evans

Palmex

Stay Connected

  • Linkedin

© 2025 Monarca Authentic Snacks. All rights reserved

JOSE LUIS PRADO

Jose Luis Prado is the Chairman and CEO of Monarca Authentic Snacks, spearheading its growth as a leading player in the crispy snacks industry. With over 45 years in the global food sector, he previously served as Chairman and CEO of Evans Food Group and as President of Quaker Oats North America—becoming the first Mexican executive to lead a major PepsiCo business in the region. He served at the boards of the Northern Trust Corporation and Hormel Foods. Deeply committed to the community, he was named in 2025 Chairman of the National Museum of the American Latino to be built in Washington by the Smithsonian.  

JESUS VELAZQUEZ

Jesus Velazquez is the U.S. President of Monarca Authentic Snacks, bringing over 30 years of experience in the CPG industry with PepsiCo, Kraft Heinz, and P&G, leading both domestic and international markets. Since joining the company, he has demonstrated strong leadership and deep commercial expertise, rapidly driving transformational initiatives in innovation, R&D, and marketing. Under his leadership, Monarca Authentic Snacks is well-positioned for continued success.

MICHELLE SUHRIE

Michelle Suhrie is the Senior Vice President of Marketing and Consumer Insights at Monarca Authentic Snacks, bringing 25 years of experience in the CPG industry with leadership roles at Procter & Gamble, PepsiCo, Nestlé, and high-growth private companies. At Nestlé, she managed a $1B frozen pizza portfolio before joining Monarca Authentic Snacks, where she has been instrumental in transforming the marketing function, driving consumer-first strategies, and shaping an innovation pipeline. Her leadership has redefined the company’s corporate identity and strengthened its market position in the U.S., Mexico, and Latin America.

MILANGELA DIAZ

Milangela Diaz serves as the Corporate Vice President of Research and Development at Monarca Authentic Snacks. With a 25-year career in R&D at companies like Mondelez, PepsiCo, and Weston Foods, she has been at the forefront of product innovation. She specializes in branded, private label, and co-manufacturing categories, leading groundbreaking developments in Hispanic snack portfolios and premium packaging solutions.

CARLOS CABALLERO

Carlos Caballero is the Vice President of Innovation at Monarca Authentic Snacks. With a passion for innovation, he has built a distinguished 25-year career in the CPG industry, holding key roles at Coca-Cola and Heineken across Mexico, Central and South America, and the U.S. At Monarca Authentic Snacks, he leads the Innovation team, driving the development of breakthrough products and market strategies that keep the company ahead of industry trends.

WADE BATTEN

Wade Batten is the Senior Vice President of Growth Channels at Monarca Authentic Snacks. A seasoned sales leader with over four decades of experience, he has shaped go-to-market strategies for brands such as Lance, Snyder’s-Lance, and Campbell’s. His expertise in small-format channels, including convenience, dollar, and travel retail, has been instrumental in expanding the company’s market presence. He leads national brand launches, trade development, and integration initiatives to drive sustained growth.

OTTO NUDDING

Otto Nudding is the Vice President of Private Label and Hispanic Channel at Monarca Authentic Snacks, bringing over 30 years of experience in the CPG industry, including leadership roles at PepsiCo Mexico Foods (Sabritas, Gamesa, Quaker). At PepsiCo, he played a key role in global sales capability and business transformation. Since 2016, he has driven major growth at Monarca Authentic Snacks, leading a 5X expansion across Mexico and Latin America. Now overseeing the Hispanic and Private Label Business Units, he continues to shape bold growth strategies and drive market expansion for long-term success.

ARTURO AMEZCUA

Arturo Amezcua is the BU Vice President Co-Manufacturing at Monarca Authentic Snacks. With 35 years of experience in the CPG industry, he has been instrumental in driving commercial and marketing transformations. At Monarca Authentic Snacks, he has led global brand revamps, new product launches, and strategic growth initiatives. As VP and GM of Co-Manufacturing, he continues to expand business opportunities, ensuring sustainable and profitable growth.

DAN ROBIN

Dan Robin is the Chief Supply Chain Officer of Monarca Authentic Snacks. With over 25 years of experience, he has progressed from manufacturing supervisor to leading the company’s supply chain operations. His expertise in co-packing and supply chain management has driven major efficiencies, improving manufacturing, quality, and logistics. Under his leadership, Monarca Authentic Snacks has achieved world-class service levels, enhanced safety standards, and optimized cost structures.

TERESA ALTMAN

Teresa Altman is the Chief Human Resources Officer of Monarca Authentic Snacks. A results-driven HR executive, she has a proven track record in transforming organizational culture and workforce strategies. At Monarca Authentic Snacks, she leads talent management, leadership development, and employee engagement initiatives, ensuring the company attracts and retains top talent. Her strategic alignment of HR initiatives with business objectives makes her a key contributor to the company’s success.

CARLOS SANCHEZ

Carlos Sanchez is the President of Mexico and Latin America at Monarca Authentic Snacks. He brings leadership experience from Danone, Nestlé, Unilever, and PepsiCo, with deep expertise in Latin American markets. As President of Mexico and Latin America, he led the company’s transformation from a family-owned business to a fully professionalized organization, integrating cutting-edge technology and ensuring compliance with U.S. food standards. Under his leadership, the company has tripled its EBITDA and achieved market-leading profitability.

ARTURO ALEJANDRI

Arturo Alejandri serves as the Chief Financial Officer at Monarca Authentic Snacks. With a distinguished 21-year career in finance, primarily in the CPG industry, he has held key roles at PepsiCo, overseeing financial planning across Mexico, Latin America, Europe, as well as corporate functions. Now leading finance at Monarca Authentic Snacks, he focuses on profitability strategies, digital transformation, and financial governance to strengthen the company’s financial foundation.

CARLOS PEREZ

Carlos Perez serves as the Vice President of Financial Planning & Analysis at Monarca Authentic Snacks. With extensive experience in finance across domestic and international markets, he oversees financial planning, commercial finance, and operations finance in the U.S. His work in profitability frameworks, digital finance transformation, and strategic planning has been crucial to strengthening the company’s financial health.